The Mystery Of Jughead’s Sweater

It’s been nearly five years since I retired my weekly look at Archie comics. Every once in a while I’d get the itch to start it up again, but it took Jughead’s sweater to finally reel me back in.

One of Gary’s favourite comic websites is Comic Book Legends Revealed. The latest installment caught my eye with its explanation on the real-world origin of the ‘S’ on Jughead’s sweater. The author of the piece prefaces this discovery with this statement.

“Just the other week, in this very column, I proclaimed that there has never been an explanation for the S that Jughead wears on his shirt. And as far as the comics themselves go, that is accurate.”

Jughead’s wikipedia entry also doesn’t have the answer.

Another mystery is the meaning of the “S” on his sweatshirt, which has still not been revealed to this day, though many stories have come close.

The 5-page Jughead story “Holey Error”, as drawn by Samm Schwartz, has that explanation.

As you can probably gather from the panels shown, Jughead believes a moth has made a snack of his sweater. In the end, Professor Flutesnoot chastises Jughead for failing to wear an apron in chemistry class to prevent acid from ruining his clothes. It’s not a particularly funny reveal, but it seems obvious that the entire thing was just a vehicle for solving the mystery of Jughead’s sweater, once and for all.

On a side note, I will attempt whenever possible to credit the various Archie artists of the stories I cover here. If I’m incorrect in identifying anyone, and you know the answer, please leave a comment.

20 Responses to “The Mystery Of Jughead’s Sweater”

  1. Comics Should Be Good! @ Comic Book Resources » Comic Book Legends Revealed #189 Says:

    [...] best post on the topic, though, was from the nifty comic blog, I Was Ben, where Steven wrote about an old Jughead story drawn by Samm Schwartz where Jughead explains why he wears a…: I like “S!” It’s a warm friendly letter! We suit each other! We’re like, [...]

  2. gary Says:

    I think it means STARVING

  3. Lonny Shepard Says:

    I might would love to understand this better if if anyone has additional data? Appears interesting as I’m not acquainted with this subject.

  4. RemTem Says:

    my sugestion for the letter “s” on jugheads shirt is very simple. it’s from the clothing brand stussy basicaly designed for surfers. and in the archie comics it is clear that everyone loves to hang out at the beach and the guys love to surf. the whole aura about riverdale is set in the hip hop time and in california where riverdale is actually based. it does make sense doesn’t it?

  5. i_am_joey Says:

    the winters in riverdale cannot be based in california.

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  18. MadAd Says:

    I read the archies freshman years. In one of the stories about Jughead when his family left Riverdale. He met a girl named Sadie who used to wear S printed shirts. he was i guess his first love. Sadie like Jug but when she gets to know her oldest and best friend likes her too she goes with him. Then jug’s famfamily moves back to Riverdale. It was really sad to see Jug heartbroken and the fact that he wears the S for her name means he loves her still. It just made me cry.

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  20. Crazy spider Says:

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